FederUnacoma’s first-half 2026 figures show a fragmented market held back by climate shocks and costlier inputs
Demand for agricultural technology is high on paper. Farm incomes, however, are not, and that is what is holding the machinery market back. That is the picture FederUnacoma President Mariateresa Maschio painted at the presentation of EIMA International in Rome.
The numbers
Machine sales in the first half of 2026 changed sharply by market:
- United States: down 14%, with 89,000 machines sold
- Canada: down 10%, with 10,000 units registered
- Brazil: down 16%, with 20,000 machines
- Europe: up 1.5%, with registrations rising to 70,000 units
- Turkey: down 55%, with 10,700 units
- India: up 41%, with 685,000 units
Within Europe, growth came in the Balkans, Central and Eastern Europe, Spain and the United Kingdom. Germany, France and Italy, which together account for the largest share of European sales, saw declines.
The causes
Maschio pointed to higher costs for raw materials and fertilisers, a consequence of the conflicts in Ukraine and the Middle East, and to falling crop yields in many regions as climate change takes effect. Citing 2025 as the third hottest year on record, she said extreme weather also damages land through instability, soil erosion and deteriorating water infrastructure. A forecast El Niño of unprecedented intensity is a further threat.
FAO projections for the 2025-2026 season show global cereal production down 2%, including falls of 8% in US cereals and 8% in Canadian wheat. In Europe, soya is expected to fall 14% against the five-year average, grain maize 7% and potatoes 6%.
What follows
Maschio argued that an uncertain and fragmented market makes every business opportunity count, and that this is where a platform such as EIMA International, in Bologna from 10 to 14 November, adds value. For manufacturers and dealers, the figures suggest markets with advanced technology are cooling while volume markets such as India keep growing.
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