After the postponement to October due to the pandemic, the Bauma 2022 was eagerly awaited. For SANY Europe, this was also because the brand presence was given an even more European orientation this year, thus sending out clear signals of its strong growth. The extremely positive response at the SANY trade fair stand showed that this direction corresponds to customer requests.
Well-attended “construction site”
In total, the trade fair in Munich attracted almost half a million visitors from more than 200 countries. And many flocked to the new SANY trade fair stand. The trade fair building with the layout of an oversized container and the authentic construction site feeling attracted visitors, so that the stand was well attended on all days of the trade fair – people obviously felt “at home” there. In addition to the stand design, the many innovations, which – like the other machines – were presented in the best possible light, were of course also a source of enthusiasm. The extended portfolio and the outlook on what to expect from SANY over the upcoming years also met with extremely positive reviews. The high quality of the audience from a business point of view was evident in view of the intensive exchange among experts. All in all, the trade show appearance was a clear statement for contact persons and local dealers that SANY can be considered one of the leading construction machinery manufacturers in Europe.
Keep on growing with a strong partner
From SANY’s point of view, the trade fair was not only an important showcase for the entire range of machines from the construction sector, as other machines such as a material handler and the completely newly designed telescopic handler which was designed under European leadership were also widely showcased. The trade exhibition was an extremely successful platform for presenting the brand to a wide audience as a reliable and future-oriented partner.
Timm Hein, European Marketing Manager, also saw the bauma as a place for personal dialog and direct feedback:
“In interesting and constructive discussions with users, service partners, and companies, we were able to pick up important impulses for the future. In this context, user feedback regarding the product is just as important to us as the fundamental orientation of the construction industry in order to offer appropriate solutions in the future. In line with our trade show motto Keep on growing with a strong partner, we were able to further expand our trade and customer relationships.”
In Europe, for Europe, with Europe
As one of the world’s leading manufacturers of construction machinery, SANY is active on all continents. When it comes to customizing its machines, SANY Europe makes no compromises. In close consultation with experts from the industry and in direct contact with users from the field, the machines are tailor-made down to the last detail to meet the requirements in Europe. The company’s own development department contributes to this – as will the planned expansion of production in Bedburg in the future. Recognition and praise from the professional visitors show that this is exactly the right way to further advance the acceptance of the brand in Europe.
Source: SANY Group