CIFA Strengthen its Position in Middle East Region Market Taking Part to BIG5 in Dubai

CIFA, a global concrete manufacturing company for over ninety years, is participating in the Big5 exhibition in Dubai, booth SS2 D88. CIFA has historical participation in the Dubai show because the Middle East has always been a very important Region with a true appreciation of Made in Italy. In recent years, the Middle East has become more and more central to CIFA’s business, so much so that the company is setting up a local team focused on sales and aftersales to give more support to the dealer network and to be close to customers throughout the Region.

Marco Polastri, Sales, Aftersales & Marketing Director: “Pace of growth in construction activity across the Middle East is forecast to accelerate from 2.2% in 2021 to 4.8% in 2022, moderating in 2023 (+4,4%). More than what was recorded in the pre-pandemic period. A market with so much potential is a great opportunity for us. That’s why we are keen to develop this area with increasingly efficient services, forming a local team that can act promptly and offers customers direct advice.”

CIFA has designed and produced dedicated concrete mixers and pumps for the area knowing very well the typical characteristics of construction sites in hot and desert areas. Two machines were launched during 2022: the K50L and K56L pumps, 50 meters, and 56 meters respectively to cover the entire 30-60-meter segment and guarantee the availability of a CIFA pump for every type of job site and need, maximizing the sharing of parts and components.

This segment accounts, in fact, for 80% of the total market for concrete pumps, which is why it is strategic to offer key models and ensures extreme maneuverability and compactness, even though they have long booms ideal for large sites. Providing companies with high-performance and easy-to-use and maintain machinery is imperative, that is why a team of concrete spare parts experts has been formed. Its mission is to support CIFA’s dealers in the Middle East and African areas with ready-to-sell parts and prompt intervention.

CIFA is at the Big5 with the full team to present the range of truck-mounted pumps, truck mixers, and shotcrete pumps for underground job sites and also with the Energy brand – dedicated to the electric range for a sustainable construction site, an increasingly central theme to CIFA’s offering.