LiuGong has showcased its battery-electric vehicles (BEVs) and smart technology integration. With an expanded BEV portfolio and the global debut of its all-new T-Series Wheel Loaders, LiuGong shows its commitment to innovation, sustainability, and application-driven performance in mining, demolition, and waste recycling.
“BAUMA is where the future of construction equipment takes shape. At LiuGong, we’re not just following trends but driving them. As a premium, full-line manufacturer, we are leading
change with sustainable equipment solutions.”
remarked LiuGong Chairman, Zeng Guang’an.
This showcase reflects the company’s broader three-dimensional growth strategy—globalization, full solutions, and intelligence. At the same time, LiuGong remains committed to advancing its diesel product lines, ensuring customers have reliable solutions across every application.
LiuGong’s globalization strategy continues to drive success. In 2025, new regional hubs will open in Italy, France, and Germany, further strengthening customer support, dealer development, and product management. By embedding localized R&D teams within these regions, LiuGong tailors its solutions to meet specific market needs, accelerating adoption and enhancing customer satisfaction globally.
“Our growth has enabled us to increase R&D investment from 3.5% to over 4% over the past three years, reinforcing our commitment to global innovation and customer-driven development.”
said Chairman Zeng.
LiuGong is focused on delivering full solutions that go beyond the machine. By listening to customers and understanding their business needs, the company transforms the customer experience with tailored aftermarket support, financing, and leasing options. Through its enhanced LiuGong CARE initiative, the company ensures fast parts availability, full lifecycle support, and localized service to maximise uptime and profitability.
“We actively listen to our customers and collaborate with them from the design phase onward, enabling us to deliver prototypes to do testing. Through our LiuGong Listening Lab, we capture the voice of the customer and we make sure to incorporate their specific requirements into product development. We pride ourselves on being approachable, adaptable, and able to provide tailored solutions quickly and efficiently.“
said Howard Dale, President of LiuGong Europe.
“We listen to our customers and understand they need more than just machines. That’s why we’re transforming LiuGong—investing in the customer experience to drive efficiency, profitability, and long-term success.”
added Chairman Zeng, reinforcing this customer-first approach.
LiuGong is also accelerating its digital transformation, applying automation, connectivity, and intelligent solutions across industries. The iLink fleet management system provides real-time insights that boost productivity and reduce downtime, while smart manufacturing, like LiuGong’s Intelligent Excavator Factory, has cut production times by 30% and lowered costs.
“We offer our customers a complete package solution, backed by the integration of our digital solutions, most notably our fleet management system, iLink. iLink allows customers complete visibility over their asset, predictive maintenance, and offers deep insights into equipment utilization, ultimately helping customers maximize efficiency and get the most value from their machines.“
added Howard.
In parallel, LiuGong is embedding Environmental, Social, and Governance (ESG) principles across all global operations.
“We understand the responsibility that comes with leadership, and we are fully committed to building an ESG framework throughout our business and operations.”
Zeng added.
At BAUMA 2025, LiuGong unveiled its strategy in action—through tangible investment, meaningful innovation, and a clear commitment to change in sustainable construction equipment solutions.
Europe: A Key Growth Market
“The highly competitive European market is undergoing significant change. Project costs are rising, and customers are under pressure to control expenses while protecting their margins. In this challenging environment, they’re seeking solutions that deliver a cost advantage.”
said Dale.
Beyond this, LiuGong has experienced an impressive growth in Europe—a region central to both its evolution and future strategy. This progress is the result of targeted investments in technology, regional expertise, and customer-driven product development through real-world testing.
“LiuGong has grown quickly in Europe. We are now leading the transition to sustainable solutions with our BEV machines and setting new global benchmarks with the T-Series wheel loaders. Today, LiuGong is recognized as a premium brand that delivers top-tier products and a customer experience that rivals the industry’s best. Our success in demanding sectors such as aggregates, mining, demolition, and recycling reflects our commitment to practical innovation and our ‘challenger’ mindset.”
noted Dale.
LiuGong is expanding its dealer network and strengthening strategic partnerships with key global and European customers in rental, aggregates, and mining. These collaborations enable LiuGong to work closely with its local teams, delivering tailored solutions that meet the specific needs of each sector. At BAUMA 2025, this momentum was reflected in several key agreements, including equipment sales to Rental Group in Norway, a renewed agreement with Hoffmann in Berlin, a bolstering of its dealer network in Northern Germany with the appointments of SI Consulting (Northwestern Region) and Bauma Vermiet- und Handels (North region). Additionally, LiuGong announced a collaboration with Colas (France). Together, these partnerships underscore LiuGong’s commitment to customer-driven growth and long-term investment in the European market.
“We currently have 47 active dealers across Europe, including key markets such as Italy, France, Turkey, Georgia, and Azerbaijan, where we have seen a particularly strong performance. In France alone, we’ve built a network of eight dealers and are now establishing regional hubs to better support them. We’ve also recently registered our office in Italy, further reinforcing our long-term commitment to the region. While performance varies by area, our overall momentum across Europe is strong.”
added Dale.
From long-standing customers to those discovering the brand for the first time, BAUMA 2025 provided a platform to engage, challenge perceptions, and showcase LiuGong’s industry solutions first-hand.
“It has been fantastic to meet so many people at BAUMA, to have real conversations, and to challenge people’s perceptions of LiuGong’s machines and solutions. Seeing firsthand how our products and total solutions resonate with operators and business owners has been incredibly rewarding. BAUMA 2025 has been a defining moment for LiuGong, showcasing our leadership in total solutions and customer-driven innovation. We’ve listened, we’ve acted, and, most importantly, we’ve delivered – setting new standards in the industry. If I can sum things up with one sentiment, it’s that our commitment to Europe has never been stronger. With an expanding product range and dedicated support, LiuGong is truly shaping the future of construction equipment.”
Dale stated.
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