GEHL Dealership Continues to Expand in LATAM

Manitou, announces the expansion of its GEHL brand dealership network in Latin America. This strategic expansion aims to enhance service quality and product availability for customers in the region.

GEHL has approximately 250 dealerships across 65 countries. The brand offers a comprehensive range of equipment, including telehandlers, skid loaders, articulated loaders, and backhoe loaders, addressing the diverse needs of the construction and agricultural sectors. The acquisition in India in 2016, and recent investments in its two U.S.-based production sites have augmented the manufacturing capacities for these product lines, thereby fostering the brand’s development.

In Latin America, GEHL added six new dealerships in Brazil, Mexico, and Panama, which commenced operations in 2024. More recently, the network has been further strengthened with two new distributors in Lima, Peru, and in Colombia through the distributor Chaneme. As a major player in Colombia’s construction sector, Chaneme will also cover four sales locations based in Medellin, Cali, Barranquilla, and Bogota.

“Our commitment to our customers in Latin America is a paramount priority. This expansion of our dealership network is a testament to our resolve to provide equipment, supported by a comprehensive service offering.
We are particularly enthusiastic about introducing Stage V compliant products in Colombia, notably our skid loaders and backhoe loaders, to address the specific needs of this burgeoning market.”

Said Marcelo Bracco, Managing Director of Latin America at Manitou Group.

This development in Latin America aligns with GEHL’s overarching strategy to fortify its position in the markets and ensure proximity to its clientele. GEHL’s growth will persist in the coming months with the integration of new distributors in other geographical areas, thereby solidifying the brand’s global presence and the Group’s unwavering commitment to delivering innovative solutions and first-rate service.