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    EconomicsCompaniesFarmingFarming TractorsThe Brand IndexFendt

    In 2020 Fendt Has Expanded Its EME Market Shares

    By Chiara De Paoli
    EconomicsCompaniesFarmingFarming TractorsThe Brand IndexFendt

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    The market for standard tractors in the EME region (Europe & Middle East) is very heterogeneous. In total there were less new tractor registrations on the European market in 2020 than in the previous year. Fendt was able to expand its market shares in important regions.

    “For the first time, Fendt has achieved a market share of 10.6 percent in the European market. We were not only able to expand our shares in large agriculture countries like Germany, France, Poland or Italy but also in important markets like Austria and Denmark”, so Christian Erkens Director Fendt Sales EME (Europe and the Middle East).

    “I would like to congratulate all sales partner and Fendt sales teams in Europe who have contributed to this outstanding success.”

    Christian Erkens, Director Fendt Sales EME (Europe and Middle East). Courtesy of: Fendt

    Fendt increases market shares in Italy for tractors with 60 hp and above by 3.5 percentage points

    In 2020 there were 1,253 new registered Fendt tractors in Italy. The market for tractors has declined last year. While 18,524 new tractors were registered in the overall market in 2019, the total number of new registrations in 2020 was 18,005, 519 fewer tractors. For tractors with 60 hp or more Fendt achieved a market share of 8.4 percent in 2020. In 2015, the market share was 4.9 percent. Fendt thus increased its market share by 3.5 percentage points within five years. The steady increase of the market shares was also positively influenced by a strengthening of the Fendt sales network for the entire Fendt Full Line program in Italy.

    Source: Italian Ministry of Transport

    For the first time, Fendt achieves a market share of 12.8 percent in Denmark for tractors with 40 hp and above

    In Denmark, the market for tractors has declined. In 2020, a total of 1,591 tractors were registered in the segment 40 hp and above while there were 1,796 new registrations in the same segment in 2019. In this segment, Fendt achieved a market share of 12.8 percent – an increase of the market share by 5.4 percentage points compared to 2019 (Market share 2019: 7.4 percent, 133 Fendt tractors). 175 of 203 new registered tractors last year were in the performance class above 200 hp. The average power of the new registered tractors 2020 in Denmark was 228 hp.

    Fendt 700 Vario with Fendt Tigo. Courtesy of: Fendt

    Fendt significantly expands market share in Austria

    Fendt achieved a market share of 12.5 percent on the Austrian tractor market in 2020 for tractors with 0 hp and above including special tractors – in total 717 new registered Fendt tractors. The market share of Fendt increased by 2.3 percentage points. In 2019 the market share was 10.2 percent with 541 registered Fendt tractors. In total, 5,716 tractors were registered on the Austrian market, that 424 more than in the previous year.

    Source: Statistics Austria

    Source: Fendt

    Chiara De Paoli
    Editor at HeavyQuip Magazine and International Operations Manager for V22 Media

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